For over 25 years, I have been working in international marketing and communications, helping companies and organizations build solid strategies, authentic brands, and lasting relationships with their audiences.
Throughout my career, I have gained broad and cross-disciplinary experience, holding roles in Field Marketing, Corporate, and Global functions. This has allowed me to deeply understand business dynamics and create effective connections between strategies, visions, and the needs of various stakeholders.
My expertise covers the entire spectrum of the marketing mix—from strategic positioning to operational management—integrating branding, PR, digital, partner marketing, and events in a coherent, results-oriented approach.
I have led multicultural teams and complex projects in dynamic contexts, developing a vision that combines strategy and pragmatism, creativity and practicality.
My Approach: I deeply believe in people and their potential. My leadership style is based on listening, coaching, and talent development, because only by valuing those around us can we build lasting results.
Every project is born from a balance between measurable results and human impact. My goal is not just "marketing," but creating real value—for brands, for people, and for society. My skills
Strategy and Planning Definition and implementation of integrated, data-driven, multi-channel marketing strategies and plans, with clear objectives, measurement processes, and effective budget management.
Complexity and Transformation Management: Proven experience in leading changing organizations, understanding stakeholder priorities and dynamics, and integrating technology as a business accelerator to improve engagement and time to market.
Leadership and Team Development: Marketing organization design, defining roles, objectives, and KPIs, with a constant focus on people development, well-being, and collaboration. I promote individual and team growth through learning and development programs, coaching, and the creation of a culture focused on trust and shared responsibility.
My Values: I have always been passionate about Leadership Development, Diversity & Inclusion, and Corporate Social Responsibility. I believe in a way of doing business that combines ethics, sustainability, and innovation, because authentic growth is measured by the ability to generate positive impact inside and outside the organization.
In summary
I combine strategic experience and human sensitivity, international vision and attention to detail, with the goal of guiding companies and teams towards conscious, sustainable, and results-oriented growth.
Curriculum Vitae
