Project Portfolio

Every project is a shared story. I collaborate with companies and brands to transform objectives into concrete results, combining strategic vision, empathy, and creativity.

Marketing Plan, Partner Acquisition

Sector: Digital innovation and sustainability

Year: 2025

Role: Strategy, marketing plan and go-to-market design

Project Overview

The project aimed to define and launch a national partner acquisition program, aimed at promoting digital sustainability as a strategic lever for economic, social, and environmental development.

Main objectives

Increase the number of affiliate partners within 12 months, with a target of  30 members.

Strengthen the promoting organization's brand awareness as a point of reference for digital sustainability in Italy.

Generate recurring revenue through differentiated membership models.

Promote the dissemination of best practices and research content in the sustainable digital sector.

Strategy and approach

The marketing plan was structured into four integrated phases—lead generation, nurturing, conversion, and loyalty—supported by automation and CRM. The program's architecture included a multi-level value proposition (Select, Premium, Gold) and an omnichannel communications and lead nurturing ecosystem based on:

• LinkedIn InMail and paid media campaigns;
• Series of thematic webinars and an exclusive annual event;
• Editorial content on vertical digital platforms;
• Dedicated landing page with contact form and email marketing automations;
• Case studies and co-branding activities with partners.
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Expected results

• Creating an affiliate pipeline with defined annual revenue potential.
• Strengthening the program's visibility as a point of reference for companies committed to the sustainable digital transition.
• Activation of a professional community focused on knowledge sharing, networking, and responsible innovation.

Main Output

• Complete marketing plan with operational roadmap and monitoring KPIs.
• CRM automation framework for partner funnel management.
• Information materials and digital assets: presentations, social media content, email copy, banners, and cold scripts.
• Framework for business activities, referral programs and ambassador networks.

Marketing Transformation e Operating Model Design

Year: 2025

Scope: Strategy, internal marketing and organizational transformation

Role: Strategic conception, planning and direction

The challenge

 A large international group, a leader in marketing and technology, felt the need to realign the strength of its external positioning with the effectiveness and cohesion of its internal marketing. Despite a consolidated and recognized brand, internal communications, content, and training processes still did not fully reflect the excellence demonstrated towards customers. The challenge was ambitious: to transform internal marketing into a strategic lever for reputation, culture, and innovation.

The idea

The project was born with a clear vision: to leverage internal potential to create a coherent, agile, and high-impact "content machine" capable of representing the brand from the inside out. A path designed to put people, skills, and technology at the center, making marketing not just an operational function, but a true lever for positioning and thought leadership.

The approach

The transformation is structured in three progressive phases:

• Assessment & Insight – analysis of the operating model, processes, skills, and use of artificial intelligence.
• Design & Operating Model – definition of a new marketing architecture, with agile teams, clear roles, a content hub, and shared creative guidelines.
• Roadmap & Execution Plan – an operational plan with priorities, ownership, and measurable KPIs, geared toward visibility, engagement, and brand consistency

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The pillars of the project

• Content: creation of high-impact editorial content, videos, and experiential formats
• AI Enablement: Integrating artificial intelligence to accelerate creative processes, data analysis, and insight generation.
• Skills Development: Implementation of a targeted training plan on storytelling, performance marketing, AI, and soft skills.
• Governance & Engagement: Definition of key roles, decision-making processes, and formats for continuous team engagement

Expected impact

• Strengthen the coherence between external positioning and internal communications.
• Accelerate digital marketing maturity with widespread adoption of AI and the creation of agile processes.
• Increase team engagement and the perceived value of marketing as a strategic function.
• Lay the foundations for a scalable international model, extendable to different markets and local centers of excellence.